【进阶篇】实况主要使用场景(持续更新)

【进阶篇】实况主要使用场景(持续更新)

结合BDP图表以及仪表盘,目前BDP推荐如下玩法:

1.查询50个核心关键词,看对手排名、地域和时段投放策略。

推荐仪表盘:

投放地域分析

投放时段分析

2.每天查询20个核心关键词,监控对手关键词着陆页面的调整。

3.监控核心关键词排位,如果不符合预期,系统自动报警!内部自己采取相应应急措施、调整投放策略。

4.针对效果不好的关键词,单独拿出来查排名,看对手投放策略。

5.某商家可以用实况查询其他地方同行的投放策略,如:云南本地的商家(只投云南),查询海南、贵州同行,研究临近省同行着陆页面、创意、投放时间等等,总结学习经验。

6.监控有多少对手购买了自己的品牌词,知道自己被多少人列为了目标。

推荐仪表盘:

创意分析仪表盘

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