【基础篇】BDP百度实况仪表盘图表详解(版本1.1)

【基础篇】BDP百度实况仪表盘图表详解(版本1.1)

 1.数据总览

关键词总数:所查关键词总数;

公司总数:所查关键词涉及到的公司总数;

关键词各公司投放情况:显示前30家公司每家所投放相同关键词数量;

关键词:每个关键词所涉及到的公司总数;

查询省市:展示每个地区每个设备的公司总数;

查询时段:每个小时所查关键词涉及的公司数量。

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 2. 投放时段分析

投放时段分析:按照企业名称的维度,展示每个小时投放关键词数量和平均排名。(可以通过该表知道竞争对手的投放力度和策略)

3 3. 投放地域分析

按照企业名称,展示每个省市所查关键词数量和平均排名。(可以通过该表知道竞争对手所投放的区域和力度)

4 4.关键词排名分布

  1. 每个排名下各公司关键词占比:各公司该关键词在该排位下的占比。(通过该表可以知道行业的主要竞争对手是谁。)

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  1. 每个公司内部的排名占比:各公司内部该关键词在各排名下的占比(通过该表可以知道竞争对手,排名的一个投放策略。)

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5. 创意分析

  1. 各公司创意排名:展示竞争对手的创意数量,点击具体的企业名称,“各类创意分析”图表会显示出该企业具体的创意内容。

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创意详情:

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  1. 创意标题词根分析:字体越大说明某创意标题出现的次数越多。

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6. 着陆页面分析

通过该表可以知道每家企业的着陆页面有多少,点击具体的企业名称,“各类创意分析”图表会展示该公司具体的着陆页面。

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7. 关键词历史排位查询

所有任务的历史查询内容,都在该表中。

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8.手动添加企业名称为空的内容

企业域名为空的内容都在该表中,可以手动下载填写,然后上传到相对应的接口表中。

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9. URL发生变化(跟昨日对比)

竞争对手今天的关键词对应的URL跟昨天对比,如果发生变化就会在该图表中显示出来。

QQ截图20160816175310

10.关键词排名发生变化报警提示

该图表含义:比如某个词之前一直是行业第一,突然间在某个时间段排第二了,这个时候就会有报警提示。(也可以安装移动客户端,会在“预警”中显示)

该表需要设置: 1. 在筛选器中设置自家企业名称或者域名

2.在筛选器中设置要检测的关键词

3.在预警处设置该关键词的条件

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